Yale Medicine

Yale Medicine was a three year engagement in which we were tasked to no less redefine the organization and prepare it for the future of healthcare delivery. The prodigious project (consisting of 12 different work streams, often working in unison) touched on almost every aspect of our capabilities—strategy, technology, brand design, customer experience, environmental design, editorial writing, video production, and social media.

Adoptive

Adoptive was an experience design agency providing strategy, design, and technology solutions for various business sectors. As design director, I was responsible for branding the studio to reflect a clean and modern aesthetic. The look and feel was carried through all communications materials, interior signage, and office accessories.

Zymbit

Zymbit is a technology company focused on providing hardware and software solutions for the IoT (Internet of Things) space. The branding uses abstracted elements from their flagship product to convey a creative and innovative company with constantly evolving product offerings.

Stephen Shapiro

Stephen Shapiro is an accomplished author and speaker on business innovation. His approach to the subject matter is deceptively simple yet acutely unconventional. We wanted the brand to reflect his warm approachable personality with a modern flair.

Komar

Komar is arguably the largest (and oldest) privately owned manufacturer and licensor of sleepwear and intimates whose products can be found in every department store in the country. We rebranded and repositioned the company and its business lines to enable it to scale efficiently with its projected growth. In line with its values, the brand reflects a modern aesthetic with roots to classic forms.

Bundoo

Bundoo is an online resource where new and expectant parents can connect with pediatricians and parent communities. The website also provides a deep resource of relevant articles that cover newborns to toddlers. We named and branded the startup, giving it a warm and approachable feel. The brandmark and similar graphical elements convey the easy and open communication that are at the heart of the brand.