Yale Medicine

Yale Medicine was a three year engagement in which we were tasked to no less redefine the organization and prepare it for the future of healthcare delivery. The prodigious project (consisting of 12 different work streams, often working in unison) touched on almost every aspect of our capabilities—strategy, technology, brand design, customer experience, environmental design, editorial writing, video production, and social media.

Yale School of Medicine

The school of medicine website needed reforms. The technology running it wasn’t efficient and the design was a few years old. In addition to the technology upgrades, we were tasked to improve the UX and design without affecting any of the content or existing information architecture. We developed a style guide and UX standards that dramatically improved the user experience, allowing for better readability, information scanning and device responsiveness.