Alta magazine began as a shoestring collaboration between like-minded creatives who wanted to cover topics in a fresh way. The writing often merges various subject matter into a larger narrative that brings enlightening perspectives. The rebrand needed to convey an upscale curated sensibility targeting cultural enthusiasts. In addition to the rebrand, the engagement also included motion design and guest collaborations on the cover.

Raymundo Lara

Colombian born writer, Raymundo Lara’s first book of short stories and poems (Letters to a Stranger) is about love, loss and chaos. The raven, an iconic narrative image, conveys a sense of mystery and foreboding that’s unique to Lara’s style of writing. I art directed the book cover design as well as the interior pages.